A modern, dynamic business is typically receiving their inbound phone leads from a variety of sources. While there is still a significant reliance on offline marketing materials and advertising such as brochures, business cards, advertising in the various print media, billboards, radio, and even TV, there has been an explosion in online marketing, and the various online social platforms.

A typical day for such a business might include calls coming from sources such as their website, radio, newspaper advertising, brochure, PPC, and Facebook.

Without setting up tracking numbers, you really are just guessing where these leads are coming from. Without the proper analytics at your fingertips your marketing efforts run the risk of being diluted, ineffective, and wasteful.